2. Call of Duty video game trailer

In the trailer there is an war environment, this helps the audience know what the game is all about. There is mixture of lowkey and high key used in the trailer. This could've been used  to show that the game takes place during the day as well as the nigtht. There is a lot of cutting. This could connote that the game has a fast pace. All the shots are taken from different angles, this could go to show that there is a lot of exciting things happening in the game. This is a good way to promote the game. The trailer has a lot of light key lighting. This goes to highlight the amount of danger in the game. This makes the audience feel excited towards the game and make them look forward to it.

The game represents war in a different manner that war is usually represented in. In this game, war is represented as an acceptable thing. As something that men would find interesting. In a way, the game promotes and encourages conflicts to take the place. It shows the good side to war and conflicts. The trailer represents war and conflicts as being something acceptable in society and something that should be encourage more. It could be argued that the game encourages people to start wars and conflicts. The soldiers in the game are represented as doing something right as protecting their countries. Due to this fact, when someone Is playing the game they would feel as if they are doing a righteous thing rather than causing problems.

The trailer of this game is usual trailer. Most games produced contain some of the elements. Firstly, they all give a quick tour of the events that take place in the game. Secondly, they introduce the main characters in the play. Thirdly, the end of the trailer tells the audience about the release date of the game. This is essential as the audience need to know when the game comes out as they are all eager to purchase it. The trailer includes many typical elements to a game trailer. This is essential as the audience need to get all the key information from this trailer in case they want to purchase the game. In terms of Katz and Blumer uses of gratifications the audience would buy the game for the to escape and be entertained

It could be argued that this game is aimed at a younger audience. This is mainly due to the fact that younger audiences are the ones who go for games and purchase games. It is also strictly aimed for males. This is due to the fact of the male elements that it includes, such as blasts, explosions and other elements. These are just not things that attracts women's attention or catch their eyes so this game is strictly aimed for men. The game uses many techniques to draw the audience in. The biggest technique used is the making it seem real. The game is adapted in manner that the audience feel like they are inside a movie.

Guardian News Advert
The advert uses many techniques to make the audience get attracted. It shows that the Guardian can be accessed through a computer as well as getting through a newspaper. It shows that the information on the guardian can be accessed through phones, Ipads as well as computers. This shows that you don't necessarily need to purchase the newspaper to receive the information on the newspaper. It also shows that the Guardian is a company that interacts with you as the users are giving feedback and their personal opinions. 

The newspaper is represented as a advanced newspaper. This is due to the fact that the newspaper is available on different things. It also represented as being a reliable source of information as what appeared on the newspaper were actual facts that took place. The newspaper is represented as being unbiased and represented as giving the truth. The guardian is also presented as being a source that provides information fast. This is shown through the fast pace of images of people receiving the information.

The advert advertises the Guardian as it shows that the Guardian is one of the newspaper that can also be accessed online. This is seen as an important fact as in today's society smartphones are seen as an importance therefore having this app makes it easier for many. This advertisement is promoting the Guardian newspaper as well as adverting smart phones and Ipads. There is synergy taking place. 

Looking at this advertisement, we learn that this advertisement is aimed for an rather older audience. This is due to the fact that the newspaper is naturally read by more older's than a younger audience. The fact that the newspaper is accessible on smartphones and ipads probably makes this advert also aim for a younger audience as they are mainly the ones involved with smartphones and ipads.  

Media Forms
The target audience for this is an older audience. This is due to the fact that it includes elements that would entertain an older audience. The purpose for this magazine is to inform people about the royal party that takes places. The effect of this magazine is that it causes the audience want to find out more about the royal party. The angle that the picture was taken in was a from the front, this is essential as the audience can see it from up front. Using Hall' theory of readings, it seems that the preferred reading of the text is that the royal family are portrayed as being important as their celebration is made public. The codes and convection of this magazine makes the magazine look the way it looks. Firstly, bright colours are used that makes the magazine look attractive and eye-catching. There are many colours used in the magazine cover. This causes any aged group to be attracted by the magazine cover. The body language of the royal makes them look happy and celebrative.
The price tag for this magazine is very visible. This is due to the fact that the colour of the price tag contrasts and goes against the other light and lively colours of the magazine. The tittle at the top that reads 'the magazine of the year' attracts that audience and makes the audience want to see if it is worth of its title. There is nothing that shows that this magazine is famous, so the magazine may not show loyalty.

Media institution  
News paper are in decline. This is due to the fact that the online, e-media and phones are over taking. Not many people go for print media anymore. People are more interested in the internet nowadays. Print media is declining. Its  being challenged by e-media. Most young people would rather be involved with e-media. This is because of the latest phones, laptops and TV's . However this newspaper cover looks more like a website. This is a good things as people wouldn't mind reading the I newspaper.  Some of the features of this magazine makes it look more like a website rather than making it look like a news paper. This is a good thing as this news paper won't have to be in competition with other institutions. This magazine looks like a website due to the colours. The colours really stick out and grab anyone's one attention.

Media audience
Our understanding of audience classification now tells us that psychographics are much important than traditional classification. Katz and Blumber talks about the Uses and Gratification theory claiming that the audience use media a variety f purposes including Diversion, personal identity, surveillance, personal relationships. Using this theory the audience are more likely to look at this newspaper to be informed about what is taking place in London and around the world. Using the Marxist the theory the audience know that this magazine makes the white people look very peaceful and look like they are just having a simple celebration. The psychographic aimed with this News paper are the explores as they would want to explore and see what kind of lifestyle the royal people live.  The demographic for this newspaper would probably be D/E. This is due to the fact that the newspaper is really cheap therefore anyone can afford it.

Media representation
Britain is represented as a calm and tranquil place. This is due to the fact that the royal family are just celebrating without harming anyone. The fact that this party is a 'street' party makes the audience feel that the royal family are trying hard to include everyone in this party, this shows unity. The white group are the ones being represented in this magazine. They are made to be peaceful people. I think that this specific group was chosen because they wanted to change the audience idea of white people. The stereotype used in this magazine is that  white people are the 'good guys.' Everything in this magazine makes the white people (royal family) look peaceful and not causing trouble for the society. An Marxist reading of the magazine would be that the audience are being told how the royal family live their lives. The hegemonic reading of this newspaper is that the white people are the positive people and rational people.

Broadcast

In this interview, Bruce Willis talks about how he feels that the script. He mentions how he feels that the characters are chosen wisely and the backgrounds are just right. This interview focuses on the film. It doesnt specifically talk about Bruce Willis as a person but more as a character of a GOOD DAY TO DIE HARD. i think that this interview is very good as it is promoting the film by telling the audience what the film focuses on and what the main characters in the film are.This interview is a perfect way of promoting the film. I think the target audience for this interview are young adults, as this programme is usually viewed by that aged group.

E-media
https://twitter.com/DieHard
The twitter website for the film is a website created to promote this film. It is very good as it lets the audience interact the audience as the audience can mention them on their tweets. It also features some pictures of the film. This is very important as the audience are able to view some pictures of the film to see what the film also looks like. The user of this film's twitter has many tweets. This is important as the people who followed it are able to see what is happening with the film.

Print Media

This is the promotional poster for the film. This poster is a very good poster as it portrays the main character of the film. I think the colour used for the poster is a perfect colour to demonstrate the genre of the film which is action. Also, i think the font used for this poster is very good. I think the colour used (black and red) are very good as it also portrays the genre for this film. I think that the fact the main character has bruises on his face also makes the audience now what kind of film it is. The mixture between red and black is also good.

   en-gb.facebook.com/DieHardMovies
The website features description of the film. This is very important and essential as people who are not aware of the film can learn more through the description.
It also has a 'like' button, this is important as people can like it so they will receive additional information of the film. It also features the studio used for the production of the film. ;This is very important as people can see where the film was created from. It also shows the amount of people that have liked the website. A social networking site is essential as the audience can interact and give feedback. This is essential as the audience can interact with the production team. They can tell the team what they've liked about the film and what they feel should be improved

This is a form of promotion through Broadcast. This is a interview to Bruce Willis. In this interview he talks about the movie. There are also some movie scenes shown through the interview. He talks about how there are many 'fires' 'things blowing up' and many other things that are expected in action films. He talks about his character's relationship with the son in the film. From this interview, the audience are aware that in this film the main characters are the father and the son. This fact is made a apparent as Bruce Willis mainly mentions them two. Clevver Movie is the institution responsible for this interview. They are an institution that focuses on movies and holds many interviews. I think the audience for this interview are a educated audience.


This the film's promotional poster. The poster is very essential. It shows that the film is an action movie by having fire for the background. The guns in the poster also reinforce the films genre. The colour used for the writing is grey, red and white. The usage of red is very essential as it shows that the film is an action film. I think that this poster is aimed at a young audience as they would be the one's attracted to it. The difference between this and the interview above would be the audience. The interview is aimed at a slightly older audience that is very educated. They are also similar as they are both trying to promote the film using different methods.

 http://www.diehardmovie.com/tickets

The website of the film is very good. It includes some videos of the film for the background. This is to let the audience now what takes place in the film beforehand in order for them to decide if they want to watch the film. It has a link to tickets that can help people get tickets to watch the film. It has a link to the trailer, this is so the audience are aware of what to expect from the film. It has a link to photo booth. This is important as it helps the audience see pictures related to the film.  On the corner of the page there is the link to social networking sites such as: twitter, Facebook, and Youtube. For a movie to have a website is essential. This is because the audience need to get more information. It is also important for the production team to be able to interact to the audience and to get feedback.

 The website is an E-media form of promotion. It is a very essential way of promotion this is because it attracts a younger audience. A young audience is more likely to be attracted to internet-related things. The trailer shows many scenes picked out of the film. Lowkey lighting is used to show what kind of genre the film has. This form of lighting is important for this kind of film. Action films cant include high key lighting. This is because the film needs to be darker in terms of the background to portray an action film. The clothes that are worn by the characters also reinforce the film's genre. The costumes are also very important. The kinds of clothes reflect on the characters personality and the films genre.

My chosen case study is A good day to die hard. This movie was directed by the famous John Moore. The writers for this film Skip Woods, Redrick Thorp (certain original characters.) The film was produced by Alex Young.

Details Official Sites: Official Facebook | Official site | See more »Country: USALanguage: EnglishRelease Date: 14 February 2013 (UK) See more »Also Known As: Duro de matar: Un buen día para morir See more »Filming Locations: Moscow, Russia See more »Box OfficeBudget: $92,000,000 (estimated)Opening Weekend: $24,834,845 (USA) (15 February 2013)Gross: $60,054,935 (USA) (4 March 2013)See more »Company CreditsProduction Co: Dune Entertainment ,  Giant Pictures ,  Ingenious Film Partners See more »Show detailed company contact information on IMDbPro »Technical SpecsRuntime: 98 minSound Mix: Dolby Digital | Datasat | SDDSColor: ColorAspect Ratio: 1.85 : 1See full technical specs »The setting of this movie is very different from Ill Manors film's setting. This is due to the fact that Ill Manors had a £ 100, 000 budgets to make this film whereas A good day to die hard had $92,000,000 budget to make the film. This shows the differences in resources that both films received.

 Iconoclastic, take-no-prisoners cop John McClane, for the first time, finds him on foreign soil after travelling to Moscow to help his wayward son Jack - unaware that Jack is really a highly-trained CIA operative out to stop a nuclear weapons heist. With the Russian underworld in pursuit, and battling a countdown to war, the two McClanes discover that their opposing methods make them unstoppable heroes. There are  dcb.

There are different codes and conventions in the play. There are many low angle shots and low-key lighting to show what the genre of the movie is. Codes and conventions are used to show that the film's genre is action and that it may include some dangerous scenes. The characters costumes show what kind of genre it is. Most of the male’s characters are wearing jeans to show that this is an action film. The lighting also demonstrates what the genre of the film is. The film's lighting is very dark to show that the film is an action film.  The language used in the film is simply English. No complicated words are used or slag. This makes the film convenient to watch for any age group.

http://www.diehardmovie.com/tickets

The website of the film is very good. It includes some videos of the film for the background. This is to let the audience now what takes place in the film beforehand in order for them to decide if they want to watch the film. It has a link to tickets that can help people get tickets to watch the film. It has a link to the trailer, this is so the audience are aware of what to expect from the film. It has a link to photo booth. This is important as it helps the audience see pictures related to the film.  On the corner of the page there is the link to social networking sites such as: twitter, Facebook, and Youtube. For a movie to have a website is essential. This is because the audience need to get more information. It is also important for the production team to be able to interact to the audience and to get feedback.

 The website is an E-media form of promotion. It is a very essential way of promotion this is because it attracts a younger audience. A young audience is more likely to be attracted to internet-related thing. The trailer shows many scenes picked out of the film. Lowkey lighting is used to show what kind of genre the film has. This form of lighting is important for this kind of film. Action films cant include high key lighting. This is because the film needs to be darker in terms of the background to portray an action film. The clothes that are worn by the characters also reinforce the film's genre. The costumes are also very important. The kinds of clothes reflect on the characters personality and the films genre. The film also includes different

 

The trailer is essential as it provides important information such as the release date. The trailer is a form of promotion. It spreads people's knowledge about the film as it promotes the film.  It also provides information such as the director, producer and famous actors in the film. It is very for the audience to receive this kind of information as they need to know whether they are interested in the movie or not. The trailer is very essential as it is what makes a person feel attracted to the film or not attracted to the film