MEST2 initial thoughts
Who am going to work with: Maram, Jinan
Genre: Drama and Romance and Crime
Story Line: 2 girls characters and one male character. The guy gets in between the 2 girls friendship.

 https://www.youtube.com/watch?v=Se-8dJRjhoc

This commercial is likely to be targeted for main streamers. This is because firstly, people with money are more likely to purchase this product. To continue, mainstreams look for comfort security and something that helps them be themselves and relaxed. I chose a message chair because I personally believe that this gives people comfort. Lastly, usually people with money are the one purchasing messaging chairs.

I think that this commercial is aimed for aspires. This is because the commercial and the packaging    are more attractive and exciting than the actual item. The group of 'aspires' are people who are more interested in looking good than feeling good. They would rather buy something because the packing is attractive then because they are actually interested in the item.

 This commercial is targeted successors. This is because successors are more likely to be able to afford it as they have achieved a lot in life. This group of people are more likely to buy the latest phones, to have the latest products and etc..
Successors are more likely to be found in this group as they are able and can afford to go for new things.










This commercial is targeted for the resigned. This is because they are still living in the past. They would rather go for something they enjoyed having in the past than something that's new or latest. Old people usually belong in this group. This is because they are not open to change.
Middle- aged people could also be found in this group as their minds might have been set in the past because of the parents who also belong in this group.

This is aimed for explores.This is because explores are more likely to go for something new, something no one else has tries before. They go for new phones, new Ipads, new computers. Youngsters usually belong in this category. The explores are the people you'd expect to find at new stores or at shops buying new products.

Women could also be found in this category as they try to find their inner self by exploring new things.

This commercial is probably aimed for struggle's. This is because they are more likely to look for easy money as they have no jobs or money and go for cheap things.
Strugglers are people are having troubles coping and living life. This is because they don't money to live a good life as they haven't achieved when they were younger.

This ad is targeted for reformers. This is because in this ad we are shown women wearing Nike, this goes against the stereotypical role of the woman. I think it shows that woman can go and seek enlightenment. Women are probably likely to be found in this group, as they try to break out of the stereotype of women.

This ad is targeted for men. This is because the colour of the car yellow, something not many women would purchase. Although there aren't any males in this ad, if a woman were to see she wouldn't feel targeted. If this car was targeted to women, the colour of the car would be different and there would be some female characters in the ad.


This is diving watch ad. In this ad it is evident that the main target being aimed at is men.Firstly, the colours of the watches are very masculine. There is two male characters in this ad. Lastly, the watches seem very manly. They certainly aren't uni-sex. If this was a female ad, the colours of the watches would be different. There would probably female characters and the setting would be least masculine.

This ad is aimed for men. This is because women wouldn't be persuaded to buy something that't being advertised by another woman. The woman is acting as a sex object as she is advertising beer. One could argue that the setting colour doesn't specifically show that this is aimed for men, but the main character shows it. 

This ad is aimed for women. this is because women would be interested in toilet paper as she is the one that takes care of the house. The setting seems very plain and feminine. The main character in this ad is a female and she isn't doing anything that would attract men to buy it. She is fully dressed and appropriate. 

It is evident that this deodorant is aimed for women, Firstly the setting seems very

tranquil and feminine. A good shade of blue and white is used. 

The deodorant

themselves have a very feminine vibe to it. The main character is 

doing anything to persuade

men to buy the product. If this product was aimed for men everything listed above would've been the opposite.  

This is a cleaning product ad. It is evidently aimed for women as women

are the ones who take care of the house.

 The woman in the ad seems happy and this is ad is 

showing that this product can buy happiness just like hers. 

The colours used and the outfit she is wearing are very feminine and girly. This is all done to persuade women to buy 

this product in order to gain happiness.

This ad is aimed for men. firstly, the company that created this trainers usually sell very masculine

products. the colours of the trainers aren't very feminine. 

The setting used for the trainers seems very dirty and rough- something women wouldn't go through. 

Although there aren't any male characters in this print ad, it is very understandable that it is aimed for men.

This ad seems uni-sex. Although there is a woman in the ad it seems that its telling the whole world

that smoking is believing. 

The colours and the shades used seem very calm and very appropriate for both genders.

 There is equilibrium at the start of the movie- It starts of by the main protagonist hanging with his friends, talking and having fun with them. A normal guy’s night out. This is equilibrium because in most movies the beginning is predicted to be normal. If you weren't told the genre of a movie you wouldn't be able to guess from the start as they all start off normally. There is equilibrium at the end of the movie. This is because the movie ends with the two main characters defeating and winning against the machines. A good ending is one of the most popular endings in movies. This lets the audience feel satisfied and they feel like they can rest for the night. This is equilibrium because it is something expected from the audience. If the movie had a sad end I’d be Disequilibrium.

The movie begins to be Disequilibrium at the middle of the movie. It begins by when someone helps the main protagonist get of jail. Because the audience doesn't know who this person is, they remain confused for a while. When the machine (the bad one) gets two people who are totally strangers with each other to get together and cover tasks it’s a use of Disequilibrium. This is because this is nothing the audience planned to see.There is more equilibrium in the end. When the main male character goes to visit the little boy for his birthday party, the audience feel like they will happily live ever after. This is very typical in movies. The typical cycle that is used in movies is the following: the hero of the movie finds out about something threatening that is taking place. He/She looks for solution. He/She gets rewarded by the country or the people of the town. They then live happily ever after.