This is a form of promotion through Broadcast. This is a interview to Bruce Willis. In this interview he talks about the movie. There are also some movie scenes shown through the interview. He talks about how there are many 'fires' 'things blowing up' and many other things that are expected in action films. He talks about his character's relationship with the son in the film. From this interview, the audience are aware that in this film the main characters are the father and the son. This fact is made a apparent as Bruce Willis mainly mentions them two. Clevver Movie is the institution responsible for this interview. They are an institution that focuses on movies and holds many interviews. I think the audience for this interview are a educated audience.


This the film's promotional poster. The poster is very essential. It shows that the film is an action movie by having fire for the background. The guns in the poster also reinforce the films genre. The colour used for the writing is grey, red and white. The usage of red is very essential as it shows that the film is an action film. I think that this poster is aimed at a young audience as they would be the one's attracted to it. The difference between this and the interview above would be the audience. The interview is aimed at a slightly older audience that is very educated. They are also similar as they are both trying to promote the film using different methods.

 http://www.diehardmovie.com/tickets

The website of the film is very good. It includes some videos of the film for the background. This is to let the audience now what takes place in the film beforehand in order for them to decide if they want to watch the film. It has a link to tickets that can help people get tickets to watch the film. It has a link to the trailer, this is so the audience are aware of what to expect from the film. It has a link to photo booth. This is important as it helps the audience see pictures related to the film.  On the corner of the page there is the link to social networking sites such as: twitter, Facebook, and Youtube. For a movie to have a website is essential. This is because the audience need to get more information. It is also important for the production team to be able to interact to the audience and to get feedback.

 The website is an E-media form of promotion. It is a very essential way of promotion this is because it attracts a younger audience. A young audience is more likely to be attracted to internet-related things. The trailer shows many scenes picked out of the film. Lowkey lighting is used to show what kind of genre the film has. This form of lighting is important for this kind of film. Action films cant include high key lighting. This is because the film needs to be darker in terms of the background to portray an action film. The clothes that are worn by the characters also reinforce the film's genre. The costumes are also very important. The kinds of clothes reflect on the characters personality and the films genre.