1. What are the typical codes and conventions of film trailers - what information is usually provided?

In the Ill Manors trailer the audience are provided with a lot information. It is essential to provide the audience with a lot of information as the trailer is really short. If the audience aren't satisfied they won't watch the movie. In the Ill Manors, the audience learn about the movie. They learn about the movie's name. The audience are told about the main characters in the movie and about the real names. They are also told about the directors name. This is important. This is because if the audience know about the directors previous work they are more likely to go and watch the movie. Another important thing that the audience are told about is the release date. This is important because the audience need to know when they are able to watch the movie. They are also told about the rating of the movie and quotes from from people that have watched the movie.
How are trailers distributed? 
The Ill Manors distributer is Revolver Entertainment. Revolver Entertainment was involved with Kidulthood and Adulthood that were really successful. Revolver Entertainment are involved with British films or programme that need some help to be noticed. The producer of Ill Manors is Plan B that was also involved in Kidulhood. He is famous for his music so he is promoting both his music and film. His trailer was played at the cinemas before other movies, on youtube and twitter was a major reason to why his movie is successful.
How does Ill Manors use trailer conventions?
The trailer provides the audience with typical information of the movie. This include the release date. this is very important. The trailer also provides the audience with the main stars of the film or the actors that are worldly known. It also provides the audience with the directors name. It provides the audience with the star ratings. This is important because the audience need to know if the quality of the movie is good enough to satisfy them. It also provides the audience with quotes from people who have watched the movie. This is also important because the audience can check if the movie is good enough.
Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? 
The audience for the movie is teenagers from 18 to 35. This is because the movie includes alot of innapropiate language and sexual activities. I think that the main selling point of the movie is the fact that it is directed by Plan B. He is very known as rappers so his fans are most likely to go and check out the movie. The trailer gives out alot about the narrative. The audiece know that the movie is narrated by more than one narrator. The movie is focused on more than one person which is why the movie is narrated by more than one person. I dont think that the main stars of the movie are shown as all the main characters of the movie are presented at the beginning of the trailer. This shows that all the characters in the movie are equally important throughtout the movie.  In the trailer it is shown that the director of the movie is Plan B. This is the main selling point of the movie which is why it is visible in the  trailer. The audeicne are told about the release date of the movie. This is essential as the audience need to know when is the movie available for the to watch. There is voice-over used in the trailer. This is because the audience need to know what Plan B is telling the audience.
How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?
The audience know from the trailer the genre of the movie. This is presented in the trailer as in the trailer we are shwon the voilence and crime that take place in the movie. They are also shown that there is a lot of innapropiate scenes in the movie The setting shows that the movie take place in a urban area. The lighting also shows that the movie is very crimanal and voilent and very innapropiate for kids underage. The camera shots show what the movie is about as they present different characters in different manners. The angles show who is powerful in the movie and who is powerless such as the prositute. The editing shows the events in the movie and most of the things that will take place in the movie. It presents the characters in the manner they behave throughout the movie.
 

1)  Research all the Institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was. ?The script of Ill Manors was partly based on actual events and stories Drew had when he was young, such as a woman prostituting herself in order to repay a drug dealer. The film had been in development for three years prior to filming, however Drew struggled to secure finance for his film. Ill Manors was Greenlit for production in 2009 as part of the Film London Microwave scheme. Ill Manors was financed by Film London, BBC film and supported by Skillset, The UK film council and the MAYOR LONDON. For the production of the film, Drew hired both experienced and inexperienced  actors and actresses. The principal photography began at 1st September 2010 at Milles Studio. Filming lasted four weeks at locations in London. Editing began at December 2010 however, it was delayed due to Plan B being at Defamation Of Stickbland Banks tour during 2010 and 2011

2) How much Ill Manors cost to produce (its budget)The budget of ILL MANORS was £100, 000

3) Creative Skillset, was the first of its kind and has gone from strength to strength in the past few years.Creative Skillset is the Sector skills Council  which supports skills and training for people and businesses to ensure the UK creative industries stay competitive and productive.

4) Ill Manors audience are people aged form 18-25. This movie is aimed at British people who live in an urban area as most of the things demonstrated in this film are things experienced by people who are age from 18-25. Working class are also aimed as most of the things that take place in the movie are things experienced by working class as they can't afford to have  a cosy comfortable life. This movie can be watched by mainstreamers as it is as a movie that affordable and entertaining to watch, explorers are also likely to watch it as they explore things and they would want to explore and see what the less fortunate ones experience in their everyday lives.

5)Who is the main distributor of Ill Manors?

The main distributors for Ill Manors include Revolver Entertainment and Benelux film distributors.   Revolver Entertainment is a marketing-lead, all rights film distribution company. Founded in 1997, the company has operations in both London and Los Angeles. Benelux Film Distributors (BFD) is a joint venture of various independent film distributors and markets a wide range of films in Cinemas in the N Netherlands, Belgium and Luxembourg.

6)How was Ill Manors promoted?

To promote the album, Atlantic Records partnered with live stream production company LoveLive to deliver a live stream event of the album launch party to YouTube. This movie was also promoted via viral marketing.  Videos of the trailer and music videos were put on youtube and the movie was promoted through facebook and twitter.

7)Compare this with a big budget blockbuster. What are the main similarities and differences?

I think that for one, there isn't as much quality as there wasn't as much budget as blockbuster films, and the lower quality was very evident and noticeable. Another thing is the acting. As the actors weren't wildly known, they weren't as good as other actors in other movies but this is partly because most of the actors were inexperienced. Another thing is that in this film is that it's not as known as blockbuster films. I, personally, never heard about this movie apart from when It was introduced by our Media teacher. I believe that on similarity is the excellence in the movies. I think that this movie is as good as any other blockbuster movies and the excellence in the movie is evident throughout the movie especially if the movie is watched by the right audience.

8) How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques? ACTING- the acting is very realistic and the actors act in a manner that hooks the audience as most of the audience are able to relate to the things that happen in the movie. SHOTS- the camera shots used, such as close-up and extreme-close up are used adequately as they show every little detail and help the audience pick up small details.Enigma codes- there are many enigma codes that the audience hope to solve and figure out throughout the movie.

9) How does the trailer for Ill Manors balance plot and spectacle?

I think that the trailers is suitable for the movie, as after watching the movie the audience learn that the trailer shows what takes place in the movie and it helps the audience know before hand what is going to take place in the movie and what they should be expecting as they are watching the movie. The trailer shows the lives of working class who end up becoming drug dealers for the males and become prostitutes for women. The trailer shows that life isn't easy for the working class and it shows how the 'rich boys' look down to the poorer ones, and through the movie this is exactly what we see. Overall, the trailer demonstrates whats going to take place throughout the movie in few minutes.

10) Think about the certificate of Ill Manors (18 certificates). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

The following is a list of what is most likely to warrant a 15 certificate, although it is a very rough guide:

The work as a whole must not endorse discriminatory language or behavior.

Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. Promotion of drugs which are easy to obtain are unlikely to be allowed.

Strong threat and menace are permitted unless sadistic or sexualised.

Dangerous behavior (for example, hanging, suicide and self-harming) can be allowed provided the detail of such is low so that it cannot create too much of an impression of the viewer. Abuse of weapons which are easily obtained will not be tolerated

Frequent use of strong language can be permitted, although very strong language needs to be restricted and would have to be seen as reasonable in the context. Frequent usage of very strong language would be seldom allowed.

Nudity in a sexual content must be restricted however nudity in a non-sexual content does not.

Sexual activity without strong detail would most likely to be allowed. Some strong sexual references may be allowed to, but very strong ones may not, unless used within reason. Sexual acts or references with the intention of causing arousal is not likely to be permitted.

As long as the film is appropriate for 15 year olds, no certain themes are prohibited.

Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. The same applies to references. Any sexual violence should be discreet and be strongly justified

18 rated movie: Only adults are admitted.

Nobody younger than 18 can rent or buy an 18-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films under this category do not have limitation on the bad language that is used. Hard drugs are generally allowed, and explicit sex references along with detailed sexual activity are also allowed. Scenes of strong real sex may be permitted if justified by the context. Very strong, gory, and/or sadistic violence is usually permitted. Strong sexual violence is permitted unless it is eroticised or excessively graphic.

Programmes that are similar to our genre:
1) Pretty Litlle Liars
2) Vampire diaries
3) Hollyoaks
4)Revenge
5)Misfits
1) Pretty Little Liars-https://www.youtube.com/watch?v=lDR0nICerNg
Pretty little liars opening is very catchy and eye-popping. Pretty little liars opens with a close up scene that portrays Hannah (the character who is supposed to be dead.) In this scene someone is putting mascara on her. A close up is used to show her eyes. Also, with the close up the audience can see that her eyes aren't moving. This helps emphasising that she isn't alive anymore. This scene is followed up by another close up that shows lip gloss being put on her lips. Her lips seem really pale, this reminds the audience that she is dead. To continue, in the eye close up and lips close up, there is her face in the background. Her face is really pale and seems like it hasn't been taken care off. There's then a close up of her feet. In this close up there's someone tying her shoes. Her feet are also pale, and they seem dead aswell. There's then a close up on her hair being curled. Followed up by a close up showing someone putting nail vanish on her finger nails. This is followed by a close up on her eyes and someone closing her eyes. This scene is followed by someone shutting her coffin, and there camera goes up to show the four main characters looking depressed.  The continuity of these few shots is at a good standard. It makes it seem that this is taking place with no stops in between.There's then a medium shot showing the four main characters looking around in a upset look. The camera then closes up on one of the girls as she puts her finger on her lips as if she's telling the audience to not say anything. There's then a small scene to show the programme's name. I think that this is a very good opening that catches the audience quickly. It makes the audience want to discover what is this big sceret and who is the girl that has died.
2) Vampire diaries- https://www.youtube.com/watch?v=lWpkwFaB2Ls
This opening opens with Nina Dobrev (playing Elena) giving a distant look, to show this a close-up is used.  The colours  used in thr background are dark colours such black and grey. She slowly moves her head up as her hair begin to move slightly. There's then a hand that suddenly shows a hand thats caressing her, possibly a male's hand. There's then a scene showing the same character form the first scene, only now she looks more gentle and insecure. A close up is also used for this. This is followed up by a medium shot showing the main female character running up from a hill. This shot slowly turn into a close-up. Then there's an extreme close up that shows the character's face only now with two male hands caressing her face. This helps the audience now that there is two men involved with this female. There's then a medium shot showing Paul Wesley playing Stefan. This medium shot zooms in and turn into a close up as his name is shown on the side. There's then a scene showing Ian Samoholder. The same as  Paul's scene we see a medium shot that slowly zooms in and becomes a close up. His name is also shown on the side. There's then a scene showing all of the characters in the programmes  walking up a hill. This shot slightly changes as most of the characters vanish. This was done to show that some characters are more important than others. There's then a close up to show Jeremy as his name is shown on the side. After him, there's a shot of Katerina Graham. After showing her there's a scene that is close up of her hands holding a bottle in her hands. There's then a scene showing her facial expression. This helps the audience know that there is something to do with magic. The ending scene is a medium shot showing Elena sitting with Stefan. I think that the Vampire Diaries opening scene is very attracting as it portrays most of the things that take place in the programme.

3) Hollyoaks- http://www.youtube.com/watch?v=ZmFk3nQXkPg
This opening opens with a close up on a female character's mouth as she takes a bite off a cherry that's of the same colour of her lips. In this cherry are the words 'Hollyoaks' this is to advertise the programme. There's then a long shot of this building with many female's and two of these are over the a guy. The long shot zooms in and turns into a medium shot, a close- up and an extreme close-up.  There's then change of scene showing a female character winking at the camera. She takes of her jacket and throws it at the camera. There's a quick change of scene showing a male character. To show this a medium shot is used that slowly turns into a close up. The screen than shows another female character who seems to be dusting things of her jacket. A medium shot is used for this., The scene than changes into a male- character dancing to a beat, a medium shot is used for this scene. There's than another change of scene that shows a male character with flag cape that show's the American flag. This could be used to show the patriarchy of this character. There's than a medium shot showing a female character wearing angles wings. This shot could be used to show that this character angelic. There's than a medium shot of an male character, this shot zooms in and becomes a close-up. His wearing a black leather jacket, this shows his danger. There's than a medium shot showing a female in a magazine, this could show that she is the fashion type. At the end of show there's the title of the programme. This opening is essential as it's mainly used to introduce the main characters and I personally think that the continuity of this opening is excellent as everything looks like it took place at once.

Revenge- http://www.youtube.com/watch?v=853GmML-QwA
This opening opens with the main blonde female character getting water  over her feet. There's then a close up on her hands caressing a letter. This could show that there is mystery that takes place in the programme. There's than a scene that shows the main character from a low angle shot. This is used to show her dominance. There's than a scene that shows the protagonist face on the side, a close up is also used for this. There's than a quick change of scene that portrays fire in her eyes almost like she is hungry for revenge, an extreme close-up is used for this. There's than introductions to many of the characters in the programme. At the end of the video there are small scenes showing the main female character. Medium shots and close- up are used for this as we can look at the protagonist features. The video finished the exact same way it started, with the protagonist standing in front of the beach. For this scene, the protagonist is wearing white clothes that shows her purity and angelic character. This is a contrast of the scene where we see fire and flames in her eyes.

Misfits- https://www.youtube.com/watch?v=liVLWjIBQ4o
The opening of misfits opens with a medium shot of a one of the main male characters with a cigarette. The shot cuts and chages into a a close up of the main female character tying her hair up almost as if she is getting ready for something. There's than a shot showing another of the main male characters also preparing himself.  There's than two 2 close up shots presenting two  of the other characters in Misfits. There's than a medium shot showing all the characters that have been presented at this stage. There's than a shot of all of the characters wearing heroic costumes. There's than a ashot of one of the characters that was presented before possibly on a skateboard or rollers. There's than a cut and a bshot showing all of the characters wearing orange garments and picking up trash from the ground. There's than few shots showing moments of Iwans charcter. Ther's than few shots showing the character of Lauren Socha. The same shots are used to present Nathan Stewart's character. The same is used for Antonia Thomas's character. Shots of the programme are used to present Robert Sheehan's character. There's than a shot showing all of them together again.

https://www.youtube.com/my_videos_edit?ns=1&video_id=Se-8dJRjhoc

My preliminary exercise tells a story of a guy who walks to up to a girl. He is asked by the girl who is sitting at the desk, 'mission accomplished?' He answers by saying 'Yes, Ma'am.' He talks to her with nervousness and fear. This connotes that she is of some kind of authority. This female with authority asks him 'When's the next attack?' He answers by saying 'Tomorrow night. ‘This shows that both characters are planning an attack. In this preliminary exercise, I was working with Jinan and Maram. We all agreed that we had to make our exercise of something that will leave the audience thinking 'WHAT?'

 The Preliminary exercise starts with the main male character walking to the door, a close up was used for this. I think that showing his feet heated up the scene. It acted as a foreshadow. There's then a scene of the male character standing for few second, a medium shot is used for this. We made the male character stand to show his nervousness and insecurity the male character walks towards the chair, a medium shot is also used for this. He sits down and there's a close up of his hands. His hands are linked and nervously making movements. This was also used to connote nervousness. We then used a 180 degree shot. It was over the shoulder of the female 'boss' and the 'nervous' man. We used this technique correctly and showed what we’re trying to show. The continuity was really effective, as it gave the audience the feeling that it was all happening with no stop's.The acting was plausible. It was realistic and it reflected on our shots. If the acting wasn't up to standards it would've ruined the quality of our work.There some few mistakes that we committed. We made the preliminary exercise take place is a noisy environment; this made some of the lines incomprehensible. This could be improved by using a quite environment.   I think that we genuinely learnt so much from this exercise. We learnt new techniques and also learned from mistakes that we made when our exercise was being played and our classmates were commenting on it. Overall, it was really good practice. What went well in our preliminary exercise is that we used all of the shots in a good way. We made sure that everything we did would connect with the rest of our short film. We made sure that the continuity of our work was done in a good manner in order to make it all seem like it was in the same shot. Furthermore, I personally think that the acting was up to standard as it demonstrated and portrayed our ideas. What could go better next time is: less noisy background. This small video was taken in the common room. The noisy common room is in the background and this could divert the concentration of our audiences. Another thing we can improve on is the shot that shows the main male character standing for few seconds before he goes on to walk. I think that shot was wrong for us to include as it made the short video look less plausible.

My preliminary exercise tells a story of a guy who walks to up to a girl. He is asked by the girl who is sitting at the desk, 'mission accomplished?' He answers by saying 'Yes, Ma'am.' He talks to her with nervousness and fear. This connotes that she is of some kind of authority. This female with authority asks him 'When's the next attack?' He answers by saying 'Tomorrow night.'This shows that both characters are planning an attack. In this preliminary exercise, I was working with Jinan and Maram. We all agreed that we had to make our exercise of something that will leave the audience thinking 'WHAT?'
 The Preliminary exercise starts with the main male character walking too the door, a close up was used for this. I think that showing his feet heated up the scene. It acted as a foreshadow. There's then a scene of the male character standing for few second, a medium shot is used for this. We made the male character stand to show his nervousness and insecurity The male character walks towards the chair, a medium shot is also used for this. He sits down and there's a close up of his hands. His hands are linked and nervously making movements. This was also used to connote nervousness. We then used a 180 degree shot. It was over the shoulder of the female 'boss' and the 'nervous' man. We used this technique correctly and showed what were trying to show. The continuity was really effective, as it gave the audience the feeling that it was all happening with no stop's.

The acting was plausible. It was realistic and it reflected on our shots. If the acting wasn't up to standards it would've ruined the quality of our work.
There  some few mistakes that we committed. We made the preliminary exercise take place is a noisy environment, this made some of the lines incomprehensible. This could be improved by using a quite environment.   I think that we  genuinely learnt so much from this exercise. We learnt new techniques and also learned from mistakes that we made when our exercise was being played and our classmates were commenting on it. Overall, it was really good practice.
What went well in our preliminary exercise is that we used all of the shots in a good way. We made sure that everything we did would connect with the rest of our short film. We made sure that the countinuaty of our work was done in a good manner in order to make it all seem like it waws in the same shot. Furthermore, I peersonally think that the acting was up to standarded as it demnstarted and portrayed our ideas.
What could go better next time is: less noisy background. This small video was taken in the common room. The noisy common room is in the background and this could divert the concentration of our audiences. Another thing we can improve on is the shot that shows the main male character standing for few seconds before he goes on to walk. I think that shot was wrong for us to include as it made the short video look less plausible.

MEST 2 Research

Programmes that are similar to our genre:
1) Pretty little liars
2) Vampire Diaries
3) Misfits
4)Hollyoaks
5)Revenge

Analysis on Pretty Little Liars:

Ill Manors is a music video based on the trailer of the movie named 'Ill Manors.' It is by Plan B, a British rapper who now joined the film industry. This music video demonstrates many stereotypes of teenagers and England.This video shows how some people are stereotyped. This also shows the ignorance of the government towards young teenagers and how this has lead to the behavior of teenagers portrayed in this trailer.

Media forms:
What techniques does the video use to establish the setting and engage the audience?
The video uses a very good pace for teenage females and males. As teenagers have a small amount of concentration, this music video won't get boring and they won't get tired of it. This music video it up to their standards. The lyrics are also very suitable for teenagers as slang is used.
The clip is very stereotypical as it portrays typical teenagers and the government and society's view of teenagers.
When Plan B says 'rich boy', he is referring to the government and politicians. He argues that their wealth has made them blind to point that they don't realise that that everyone is 'Broke in Britain.'

Media representation:
How is gender/age/ ethnicity represented in the video?
 It is a very dominant representation. Drugs, alcohol and cigarettes are used the reinforce the typical stereotype of teenagers. He also tries to challenge the stereotype by showing some agreements. The mise-en scene is used to show many of the things carried by teenagers or used by teenagers.

Media institutions:
In what ways is the video typical of music videos and what values does it promote?
Firstly, this is a very typical music video Genre convention: editing, sound. The main character is the main rapper. This video is very anti-government and anti-establishment. This video is also supporting the working class as it's acting as the working class's voice.
This video has counter hegemonic values. It is saying that we need more equality and that we need to start treasuring values.

Media Audiences: Who does this text appeal to and why?
I think that it is very evident that this music video appeals to teenagers and working class. This video is very anti-government so anyone who feels like that something that are happening are wrong would really enjoy watching this video.

MEST2 initial thoughts
Who am going to work with: Maram, Jinan
Genre: Drama and Romance and Crime
Story Line: 2 girls characters and one male character. The guy gets in between the 2 girls friendship.

 https://www.youtube.com/watch?v=Se-8dJRjhoc

This commercial is likely to be targeted for main streamers. This is because firstly, people with money are more likely to purchase this product. To continue, mainstreams look for comfort security and something that helps them be themselves and relaxed. I chose a message chair because I personally believe that this gives people comfort. Lastly, usually people with money are the one purchasing messaging chairs.

I think that this commercial is aimed for aspires. This is because the commercial and the packaging    are more attractive and exciting than the actual item. The group of 'aspires' are people who are more interested in looking good than feeling good. They would rather buy something because the packing is attractive then because they are actually interested in the item.

 This commercial is targeted successors. This is because successors are more likely to be able to afford it as they have achieved a lot in life. This group of people are more likely to buy the latest phones, to have the latest products and etc..
Successors are more likely to be found in this group as they are able and can afford to go for new things.










This commercial is targeted for the resigned. This is because they are still living in the past. They would rather go for something they enjoyed having in the past than something that's new or latest. Old people usually belong in this group. This is because they are not open to change.
Middle- aged people could also be found in this group as their minds might have been set in the past because of the parents who also belong in this group.

This is aimed for explores.This is because explores are more likely to go for something new, something no one else has tries before. They go for new phones, new Ipads, new computers. Youngsters usually belong in this category. The explores are the people you'd expect to find at new stores or at shops buying new products.

Women could also be found in this category as they try to find their inner self by exploring new things.

This commercial is probably aimed for struggle's. This is because they are more likely to look for easy money as they have no jobs or money and go for cheap things.
Strugglers are people are having troubles coping and living life. This is because they don't money to live a good life as they haven't achieved when they were younger.

This ad is targeted for reformers. This is because in this ad we are shown women wearing Nike, this goes against the stereotypical role of the woman. I think it shows that woman can go and seek enlightenment. Women are probably likely to be found in this group, as they try to break out of the stereotype of women.

This ad is targeted for men. This is because the colour of the car yellow, something not many women would purchase. Although there aren't any males in this ad, if a woman were to see she wouldn't feel targeted. If this car was targeted to women, the colour of the car would be different and there would be some female characters in the ad.


This is diving watch ad. In this ad it is evident that the main target being aimed at is men.Firstly, the colours of the watches are very masculine. There is two male characters in this ad. Lastly, the watches seem very manly. They certainly aren't uni-sex. If this was a female ad, the colours of the watches would be different. There would probably female characters and the setting would be least masculine.

This ad is aimed for men. This is because women wouldn't be persuaded to buy something that't being advertised by another woman. The woman is acting as a sex object as she is advertising beer. One could argue that the setting colour doesn't specifically show that this is aimed for men, but the main character shows it. 

This ad is aimed for women. this is because women would be interested in toilet paper as she is the one that takes care of the house. The setting seems very plain and feminine. The main character in this ad is a female and she isn't doing anything that would attract men to buy it. She is fully dressed and appropriate. 

It is evident that this deodorant is aimed for women, Firstly the setting seems very

tranquil and feminine. A good shade of blue and white is used. 

The deodorant

themselves have a very feminine vibe to it. The main character is 

doing anything to persuade

men to buy the product. If this product was aimed for men everything listed above would've been the opposite.  

This is a cleaning product ad. It is evidently aimed for women as women

are the ones who take care of the house.

 The woman in the ad seems happy and this is ad is 

showing that this product can buy happiness just like hers. 

The colours used and the outfit she is wearing are very feminine and girly. This is all done to persuade women to buy 

this product in order to gain happiness.

This ad is aimed for men. firstly, the company that created this trainers usually sell very masculine

products. the colours of the trainers aren't very feminine. 

The setting used for the trainers seems very dirty and rough- something women wouldn't go through. 

Although there aren't any male characters in this print ad, it is very understandable that it is aimed for men.

This ad seems uni-sex. Although there is a woman in the ad it seems that its telling the whole world

that smoking is believing. 

The colours and the shades used seem very calm and very appropriate for both genders.

 There is equilibrium at the start of the movie- It starts of by the main protagonist hanging with his friends, talking and having fun with them. A normal guy’s night out. This is equilibrium because in most movies the beginning is predicted to be normal. If you weren't told the genre of a movie you wouldn't be able to guess from the start as they all start off normally. There is equilibrium at the end of the movie. This is because the movie ends with the two main characters defeating and winning against the machines. A good ending is one of the most popular endings in movies. This lets the audience feel satisfied and they feel like they can rest for the night. This is equilibrium because it is something expected from the audience. If the movie had a sad end I’d be Disequilibrium.

The movie begins to be Disequilibrium at the middle of the movie. It begins by when someone helps the main protagonist get of jail. Because the audience doesn't know who this person is, they remain confused for a while. When the machine (the bad one) gets two people who are totally strangers with each other to get together and cover tasks it’s a use of Disequilibrium. This is because this is nothing the audience planned to see.There is more equilibrium in the end. When the main male character goes to visit the little boy for his birthday party, the audience feel like they will happily live ever after. This is very typical in movies. The typical cycle that is used in movies is the following: the hero of the movie finds out about something threatening that is taking place. He/She looks for solution. He/She gets rewarded by the country or the people of the town. They then live happily ever after.

1. All the Institutions involved in the production of Fish Tank. List them with a summary of what their contribution to the film was. Fish tank is a low budget film directed by Andrea Anorld. It was filmed in Mardyke Estate. It is a BBC funded film.
2. Two other Independent British Film production companies – their “brand”, as well as current and previous productions.The annual British Academy Film Awards and British film institute and BBC films. 
3. Out of the three Production Companies you have researched, which do you see as most successful and why? I think the best film industry is the BBC as they have produced numerous of recognised work such as Fish tank.  
4. How much Fish Tank cost to produce (it’s budget) £1000
5. Film budgets – find 5 films made for £5 million pounds or less – what types of films are feasible on this budget? The Blair Witch Project and Deep Throat.
6. How was Fish Tank funded? It was funded by the LimeLight Communication.
7. Research one other way that British films are funded. Are there any similarities or differences? The similarities are that while your watching the movie you feel that not much money was put into it.
8. What is the target audience for Fish Tank? Teenagers.
9. Research the mainstream 16–25 youth cinema market and decide which 3 genres are most targeted at them and justify your decisions with your research. Most of the genres watched by youths are action, romance and horror.  This because females are really attracted to romance and males are attracted to action. Horror is a genre that both of the genders can relate to and feel attracted to.
10. Who is the main distributor of Fish Tank?  IFC (Independednt film channel)
11. What is the role of a film distributor? Are there any differences between distribution in the US and UK? They promote and are in charge of the marketing of the film.
12. How was Fish Tank promoted (when it was released in 2009)? Trailers and print ads.
13. Compare this with a big budget blockbuster. What are the main similarities and differences? The big budget movie gets noticed by the audience within days, a low budget movie needs to be recognised for its quality and if it doesn't have quality it won't be known.
14. Analyse the trailers for 2 different films (from different genres). Are there any differences in the way they hook the audience into the narrative and pose questions that the film will answer? Identify at least 2 similarities and 2 differences.

The two trailers I chose are: Silent hill and Titanic. The differences in these two videos are that silent hill creates supence and makes the audience want to learn more about the movie. However, in Titanic the audience want to know about th ending of the tragic love story. Silent hill creates supspence and Titanic creates excitement. The similarities are that both trailers make the audience want to learn more about the story and the characters. Both the trailers make the audience interested and catch their curiosity.

1. How do the trailers for your other films balance plot and spectacle? Identify at least 2 similarities and 2 differences.  I think the trailers for my chosen my movies balance the plot really well. Throughout the movie every scene from the trailer appears and makes sence. The audience are already given hits about the movies in the trailers and half way through the movie they realise that every expection of the movie turned out to be real. The differences include that some silent hill doesn't exactly give as much information about the movie like titanic. After watching the titanic trailer the audience know everything that's going to happen, in Silent Hill this is very different.
2. Think about the certificate of Fish Tank (15 certificate). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?  The differene are that 15 certificate is roughly suitabloe for kids at that age and watching a 18 certificate isn't encouraged. A 18 certificate means that people aged 18 are encouraged to watch it and not any youngers, this could be because of innapropiate behaviour.

The next video I chose is: Belle D'Opium Advert

This video opens with the main character walking, this shown through a long camera shot. This quickly changes into a medium shot showing the character walking from the back. This is used to show where she's going. At 00: 18 there's a shot of the characters shoes. This is done to promote the shows. To do this high angle shot is used. At the minute 01:00 there's a shot showing the same character with a different look. To show this medium shot is used. At 01:02 there's an extreme close up to show the characters lips and lipstick. At 01:06 there's a shot showing the shoes that are being promoted- to do this a medium shot is used. At 01: 08 there's a extreme close up used to show her eyes. AT 01:20 there's a high angle shot to show the perfume. At 01:24 there's a shot from behind to show the character embracing the perfume as she is looking at the view. At 01: 34 there's a shot of the print ad of the perfume being promoted.

The video I decided is Hold on.

This video opens by having a low angle shot were we see of the characters working out. The use of the long angle shot from 00:00-00:05 seconds makes this character look very dominant as the audience are looking up at him. There's then a quick change of image where the audience see a different character looking up and in 00:09 seconds there's another change of image. We see the character in a treadmill running.. Panning is used to show the amount of time spent on that treadmill. We then see a low angle shot that slowly changes into panning. This is to show the main two characters and their surroundings. On the seconds: 00: 18 we receive a medium shot of the main character preparing to rap. We then get a low angle shot were we again see the 2 characters sitting. There's then a quick change of image were we see one of the characters working out at the park. We then a get a medium shot were we see 3 of the characters coming out of the elevator. There's then a change of image were we see a medium shot of one of the characters holding a a note book as he began rapping. There's then a change of scene were the camera zooms in the character rapping and then zooms out. On 00:40 there's an extreme close up of the character rapping and then a quick change that shows the other character walking in through a door and then its back to the main character rapping. There's then a medium shot of the main character rapping and then a medium shot of the other character rapping. There's then a low angle shot of these two characters under a Ferris Wheel then we go back to the main character on a medium shot rapping. This takes place at 00:50.
At 02:20, there's a medium shot of him rapping again quickly changes into the 2 characters rapping then back again of the main character rapping. At 02: 25 there's a low camera shot that shows dominance. At 02: 35 there's another excellent example of a low angle shot that shows power.At 02:58 there's a weather shot that shows the setting and surroundings. At the end (03:06) the video ends the way it started: the main character on treadmill. The last scene shown is the main character on a medium shot that changes into high angle shot.

Learner Response:

-Nice choice of music
-Excellent parallel collage- balance of colours/ consistent image
-Contrapuntal- good use of colour but fas too much reliance on text rather than images. Within film language, the power needs to be in the image and the connotations the images provide.
-Use appropiate language in presentation in class.

The two trailers I chose are 'Rebecca' and 'Sinister.'

The film 'Rebecca' is directed by Alfred Hitchcock. The beginning of the trailer is really catching and ideal. We firstly get a shot of the house to let the audience know about the location of the film and the setting. Sadly, we don't have many trailers doing this anymore. Trailers firstly introduce the characters in the current trailers I've seen. We then have a zoom in. The camera then follows a path through a mysterious forrest. I think that using a point of shot  is a good technique as the audience feel like they are the one walking. We then get a quick change of scene into a book named 'Rebecca' This causes tension as the audience doesn't know about the book and who Rebecca might be. We then have someone opening the book and light hits 2 particualr line. The shot used for this is a close up, this is to let the audience read. There's then a shot of someone, a guy of class, walking towards a lady. Panning takes place in 00:53 as the camera follows the lady going down the stairs. There's then a sudden change of scene and we go back to the book. Only this time a different line is lighten up. There's then a shot of the man and lady from earlier hugging. This lets the audience know before hand that they will have a relationship. We then get a shot of the house with low lighting as we see many shadows. In the minute: 1:30 we get a shot of the man and the women in the car. This is followed up by a shot of them in the resturant. This lets the reader know that they will have a stronger relationship. In the last second we see 'Rebecca's' name again. This causes tension and makes the audience question.

The second film I chose is Sinister. At the beginning of the trailer we get a shot of a family. The shot makes it look as if the family is only a memory, we then get a quick change of scene where we see a family drawing. We then a zoom in of  a house. The audience are shown the text '9 months later' then we get a shot of the house again. Only this time someone is moving in the house.For a bit we are shown the fmaily moving in.  In 00:49 we see the old family happily playing from an old camera. We then a change of shot were we see the same happy family hanging.  We then get quick shots of many events taking place. The quickness emphasises on the horror.

Currently - Top 10

 

 1. Taken 2 – Action and Adventure

2. Hotel Transylvania – animation, pure comedy

 

3. Pitch perfect – comedy. Musical.

4. Looper – Action

5. Franken weenie – Animated, comedy, family, horror

6. End of Watch 7. Trouble with the curve

 8. House at the End of the street

9. The Master

10. Finding Nemo 　

　

　

　

Top 10 films in 2010-

 

 

Toy Story 3

Alice in Wonderland

Iron Man 2

The twilight saga: Eclipse

Harry Potter and the Deathly Hallows Part 1

Inception

Despicable Me

Shrek forever after

How to train your Dragon

Tangled

 

  Top 10 films in 2011-

• Harry Potter and the Deathly Hallows Part

Transformers: Dark of the Moon

The Twilight Saga: Breaking Dawn part 1

The Hangover Part II

Pirates of the Caribbean: On Stranger Tides

Fast Five

Mission: Impossible - Ghost Protocol

Cars 2

Sherlock Holmes: A Game of Shadows

Thor

As you can see, in 2010 the most popular movies were fantasies and animation. In 2011, this changed. Action was the main genre watched by people as technology has developed making action movies look more realistic. Currently, the most watched movies are actions. The genre of Action has taken over the film industry as more and more people are fascinated by it.

http://co124w.col124.mail.live.com/default.aspx#!/mail/ViewOfficePreview.aspx?messageid=3974cb90-1627-11e2-a284-00215ad80bc6&folderid=00000000-0000-0000-0000-000000000001&attindex=0&cp=-1&attdepth=0&n=74837377

This video is another great example of banned ads. I think that the fact that the female actress was killed is a little bit inappropriate. This is because children watch a lot of TV and this could be encouraging this type of behavior.  This ad shows that killing someone isn't really important as no big deal was made when she first died. This is promoting inappropriate behavior that could influence little kids.

This commercial was banned as it includes bad language. This ad was banned as it portrays parents as being stupid and unknowing. This ad shows that children who speak more English than their parents can trick or manipulate their parents. This ad promotes bad language and shows that listening to this type of music can be okay. The main audience of television are children. This shows children that this behavior is acceptable, this is probably why it wasn't approved and therefore banned.

In 2005, Microsoft  created a jump in ad for XBOX 360. This was never aired as it showed people on the subway playing 'shoot em up.' It evidently shows that such behavior is acceptable as adults are the actors in this. Many kids watch TV  and this could be encouraging a negative behavior. As we all know, what they are pretending to have are: 'guns.'This can be seen in a different way by little kids. Kids are gullible and easily believe into things, so this advert was banned. This ad promotes bad behavior and makes what they are doing 'permissible.'

Save Tv Campaign
https://docs.google.com/open?id=0B8r_XtOTn9AhN1NCZUUzdGZRYTg
Presentation Feedback-
WWW:

• Well prepared powerpoint
• Well identified target audience
• Range of slogans/concepts presented 
• Excellent storyboard- very well designed, attention to detail.

EBI:

• Avoid reading from Screen - too much text
• Work better at a group - More confident campaign
• Put all Powerpoint/print text (Storyboard) on blog .

Credits - 2.

Throughout the movie low and high key lighting is used. At the beginning till 00:09 second low key lighting is used to emphasis on the mysteriousness.  The lighting quickly changes to high key. This is evident as there aren't any more shadows on her face. This could be used to show that everything is not as it appears. If she was able to change from mysterious to bright, there must be something about her that’s suspicious.  The scene changes from them talking to walking away happily. There’s a shot of a painting behind them. There’s then a shot of each character in the movie. This is probably done to introduce the audience to each character. Films don’t do this anymore. Films begin and as the story goes the characters are introduced, so the film industry is changing. There’s then a change of scene where we see three men talking to each other. The lighting used in that scene is high key lighting; this is to show their facial expression and to show that there isn't anything suspicious going on. There’s then a quick change of scene that shows the woman and a man talking from the beginning. On the woman, high key lighting is used. However, on the man, low key lighting is used on the man. This could be suggesting that the man may be someone suspicious. There are a lot of shadows that can be seen on his face. There’s then another change of scene.  The next scene is of a man and woman talking in a house, and then we go back to the initial couple talking. They talk then walk on, with the woman surprised. There’s then a scene of a man walking in and injuring a woman and a man surprisingly. There’s then a text that reads ‘Never more daring’ the word ‘daring’ is the only word in italics. This could be symbolic of something bad happening in the movie. There’s a then quick change of scenes to shows parts of the movie.

In this image, low key lighting is used as theirs shadows on her face. On the image, you can still see the contrast between white and black. The shadows are mainly on her forehead, below her nose and on her hair. On the ceiling, there are shadows. On this still image, there’s hint of white that coming from the light bulb. Using the low key lighting emphasises on the danger and horror. Low key lighting helps the audience to focus on the character’s facial expression. Low key lighting indicates how frightened the characters are. It is usually used in horror movies to show the mysteriousness, surprise and danger.The lady on the right side seems to be frightened and scared. We are able to deduce that she is in a dangerous situation as we can see she has shadows spread on her face. Her eyes seem to have widened as if she can see something. We can’t tell the colour of her as low key lighting is used.  We also cannot see whether her mouth is opened or not. This is because there are shadows all over her mouth. Although most of her face is covered with shadows we can still see that her frightened face. This is what low key lighting does. Although it hides most of the face, the audience is still able to see the characters facial expression.

ColoursAt first, the colours aren't very bright. Then they go from dull and dark to slightly brighter.
The colours keep on going brighter except the end, where they go back to being dark again.
One of the colours that stood out to me the most was the brown colour of the pond. Maybe this is because it’s the first shot of the house.
The colours change through the whole movie, from when she is going to the house, when she’s in the house and when she is outside the house again.
Composition and types of shots
The trailer shows different shots through the trailer, such as close up to show the character’s facial expression.
Firstly, it’s a shot of the telephone ringing. Before the telephone rings again, we see short clips of events taking place in the movie. As this is happening, we get shots of the telephone getting closer. I think that this shot is successful as it shows within seconds what the film is about and what the audience should be expecting.
The screams, the dark colours and the running show that it’s a horror movie.
At the beginning, when the babysitter is taken around, she is shown the house and the kids. This is done to also increase the audience’s knowledge about the house.
Size
For a few seconds, the logo of Screen Gems is shown so the audience can focus on it. The logo is dominant and cannot be missed.
The text, ‘she thought it would be a quiet evening’ and ‘trapped’ are shown for a 1-2 seconds. This is done to give hints about the movie’s storyline.
The text, ‘When a stranger calls’ is given a big font and it’s given few seconds to show it. This is to show its importance.
Setting
At first, the setting is in the car when they are trying to find the location of the house.
The setting then changes into the house. Most of the settings shown in the trailer are used to show where the movie is going to take place.
Most of the trailer is based on the house. This is done to let the audience know that most of the vent will take place there.
Lighting
The lighting differs throughout the movie. At first, everything is bright as it is during the day. This is to show that nothing takes place during the day.
When she is left at the house with the kids, the lighting changes slightly darker. This is to show that something is about to happen. At the end of the trailer, the lighting is dull and dark to emphasis on the danger. As the movie becomes more active, the colours become duller.
Pose
During the trailer, there is a lot of close up. This is used to show her feelings and emotion and to emphasis on her facial expression. This helps the audience understand what she’s feeling.
Her facial expression is being focused on when she is running away from the caller. This is to show how much she’s struggling.