2. Call of Duty video game trailer

In the trailer there is an war environment, this helps the audience know what the game is all about. There is mixture of lowkey and high key used in the trailer. This could've been used  to show that the game takes place during the day as well as the nigtht. There is a lot of cutting. This could connote that the game has a fast pace. All the shots are taken from different angles, this could go to show that there is a lot of exciting things happening in the game. This is a good way to promote the game. The trailer has a lot of light key lighting. This goes to highlight the amount of danger in the game. This makes the audience feel excited towards the game and make them look forward to it.

The game represents war in a different manner that war is usually represented in. In this game, war is represented as an acceptable thing. As something that men would find interesting. In a way, the game promotes and encourages conflicts to take the place. It shows the good side to war and conflicts. The trailer represents war and conflicts as being something acceptable in society and something that should be encourage more. It could be argued that the game encourages people to start wars and conflicts. The soldiers in the game are represented as doing something right as protecting their countries. Due to this fact, when someone Is playing the game they would feel as if they are doing a righteous thing rather than causing problems.

The trailer of this game is usual trailer. Most games produced contain some of the elements. Firstly, they all give a quick tour of the events that take place in the game. Secondly, they introduce the main characters in the play. Thirdly, the end of the trailer tells the audience about the release date of the game. This is essential as the audience need to know when the game comes out as they are all eager to purchase it. The trailer includes many typical elements to a game trailer. This is essential as the audience need to get all the key information from this trailer in case they want to purchase the game. In terms of Katz and Blumer uses of gratifications the audience would buy the game for the to escape and be entertained

It could be argued that this game is aimed at a younger audience. This is mainly due to the fact that younger audiences are the ones who go for games and purchase games. It is also strictly aimed for males. This is due to the fact of the male elements that it includes, such as blasts, explosions and other elements. These are just not things that attracts women's attention or catch their eyes so this game is strictly aimed for men. The game uses many techniques to draw the audience in. The biggest technique used is the making it seem real. The game is adapted in manner that the audience feel like they are inside a movie.

Guardian News Advert
The advert uses many techniques to make the audience get attracted. It shows that the Guardian can be accessed through a computer as well as getting through a newspaper. It shows that the information on the guardian can be accessed through phones, Ipads as well as computers. This shows that you don't necessarily need to purchase the newspaper to receive the information on the newspaper. It also shows that the Guardian is a company that interacts with you as the users are giving feedback and their personal opinions. 

The newspaper is represented as a advanced newspaper. This is due to the fact that the newspaper is available on different things. It also represented as being a reliable source of information as what appeared on the newspaper were actual facts that took place. The newspaper is represented as being unbiased and represented as giving the truth. The guardian is also presented as being a source that provides information fast. This is shown through the fast pace of images of people receiving the information.

The advert advertises the Guardian as it shows that the Guardian is one of the newspaper that can also be accessed online. This is seen as an important fact as in today's society smartphones are seen as an importance therefore having this app makes it easier for many. This advertisement is promoting the Guardian newspaper as well as adverting smart phones and Ipads. There is synergy taking place. 

Looking at this advertisement, we learn that this advertisement is aimed for an rather older audience. This is due to the fact that the newspaper is naturally read by more older's than a younger audience. The fact that the newspaper is accessible on smartphones and ipads probably makes this advert also aim for a younger audience as they are mainly the ones involved with smartphones and ipads.