This ad is targeted for men. This is because the colour of the car yellow, something not many women would purchase. Although there aren't any males in this ad, if a woman were to see she wouldn't feel targeted. If this car was targeted to women, the colour of the car would be different and there would be some female characters in the ad.


This is diving watch ad. In this ad it is evident that the main target being aimed at is men.Firstly, the colours of the watches are very masculine. There is two male characters in this ad. Lastly, the watches seem very manly. They certainly aren't uni-sex. If this was a female ad, the colours of the watches would be different. There would probably female characters and the setting would be least masculine.

This ad is aimed for men. This is because women wouldn't be persuaded to buy something that't being advertised by another woman. The woman is acting as a sex object as she is advertising beer. One could argue that the setting colour doesn't specifically show that this is aimed for men, but the main character shows it. 

This ad is aimed for women. this is because women would be interested in toilet paper as she is the one that takes care of the house. The setting seems very plain and feminine. The main character in this ad is a female and she isn't doing anything that would attract men to buy it. She is fully dressed and appropriate. 

It is evident that this deodorant is aimed for women, Firstly the setting seems very

tranquil and feminine. A good shade of blue and white is used. 

The deodorant

themselves have a very feminine vibe to it. The main character is 

doing anything to persuade

men to buy the product. If this product was aimed for men everything listed above would've been the opposite.  

This is a cleaning product ad. It is evidently aimed for women as women

are the ones who take care of the house.

 The woman in the ad seems happy and this is ad is 

showing that this product can buy happiness just like hers. 

The colours used and the outfit she is wearing are very feminine and girly. This is all done to persuade women to buy 

this product in order to gain happiness.

This ad is aimed for men. firstly, the company that created this trainers usually sell very masculine

products. the colours of the trainers aren't very feminine. 

The setting used for the trainers seems very dirty and rough- something women wouldn't go through. 

Although there aren't any male characters in this print ad, it is very understandable that it is aimed for men.

This ad seems uni-sex. Although there is a woman in the ad it seems that its telling the whole world

that smoking is believing. 

The colours and the shades used seem very calm and very appropriate for both genders.