This commercial is likely to be targeted for main streamers. This is because firstly, people with money are more likely to purchase this product. To continue, mainstreams look for comfort security and something that helps them be themselves and relaxed. I chose a message chair because I personally believe that this gives people comfort. Lastly, usually people with money are the one purchasing messaging chairs.

I think that this commercial is aimed for aspires. This is because the commercial and the packaging    are more attractive and exciting than the actual item. The group of 'aspires' are people who are more interested in looking good than feeling good. They would rather buy something because the packing is attractive then because they are actually interested in the item.

 This commercial is targeted successors. This is because successors are more likely to be able to afford it as they have achieved a lot in life. This group of people are more likely to buy the latest phones, to have the latest products and etc..
Successors are more likely to be found in this group as they are able and can afford to go for new things.










This commercial is targeted for the resigned. This is because they are still living in the past. They would rather go for something they enjoyed having in the past than something that's new or latest. Old people usually belong in this group. This is because they are not open to change.
Middle- aged people could also be found in this group as their minds might have been set in the past because of the parents who also belong in this group.

This is aimed for explores.This is because explores are more likely to go for something new, something no one else has tries before. They go for new phones, new Ipads, new computers. Youngsters usually belong in this category. The explores are the people you'd expect to find at new stores or at shops buying new products.

Women could also be found in this category as they try to find their inner self by exploring new things.

This commercial is probably aimed for struggle's. This is because they are more likely to look for easy money as they have no jobs or money and go for cheap things.
Strugglers are people are having troubles coping and living life. This is because they don't money to live a good life as they haven't achieved when they were younger.

This ad is targeted for reformers. This is because in this ad we are shown women wearing Nike, this goes against the stereotypical role of the woman. I think it shows that woman can go and seek enlightenment. Women are probably likely to be found in this group, as they try to break out of the stereotype of women.