In 2005, Microsoft  created a jump in ad for XBOX 360. This was never aired as it showed people on the subway playing 'shoot em up.' It evidently shows that such behavior is acceptable as adults are the actors in this. Many kids watch TV  and this could be encouraging a negative behavior. As we all know, what they are pretending to have are: 'guns.'This can be seen in a different way by little kids. Kids are gullible and easily believe into things, so this advert was banned. This ad promotes bad behavior and makes what they are doing 'permissible.'