THIRD SLIDE

3. How do the audience access the text across the 3 platforms? 

Who are the target audience and how do you know?
The target audience for Ill Manors are mainly males from the age of 18-35. This is due to the amount of swearing that goes on in this film. The swearing isn't appropriate for people younger than the age of 18. The reason why this film is more suitable to men than women is because of the inappropriate scenes which women would find rather vulgar. 
How is the film promoted to its audience through: 
Print- Print media is very essential when it comes to attracting adults, who are part of the Ill Manors audience. Most of adults are still attracted to Print Media as they feel like its something they need to take part in. This is why they are more likely to be attracted by print media. 
Broadcasting: Using this platform to reach the audience is an important. I think its very essential and effective. I think that the TV and radio are able to reach the target audience. Men from the age of 18-35 are more likely to watch broadcast and to be attracted by it. They would be interested in broadcast such as the Jonathan Ross Show. 
E-Media-  I think that this platform is also essential. This is because the audience for the film are mainly active on the internet. They are more likely to use the internet far more than any other age group, so promoting the film through e-media is very important as they can see and get attracted to the movie. 
What type of audience does each platform reach? 
Print media- it reaches an older audience, mainly males as they older males are more likely to keep up with the print media.
Broadcasting- Its more likely to reach middle aged people as they are more likely to take interests in programme's and radio channels.
E-media- more likely to reach a younger audience. This is because a younger audience is more likely to use the internet and keep up with any developments. 
Who are the producers aiming to appeal to through this platform and how are they doing it?
I think that the producers are mainly trying to appeal to a younger and middle aged audience. I think that this is because a young and middle aged audience is the main audience for the film so they need to focus on them and try to attract them. The producers are putting far more pressure on the E-media and broadcasts, as it will reach the main target audience for the film. 
Does this platform allow the audiences to participate or interact with the film? How?
I think that these two platforms allow the audience to interact with the film, mainly e-media. This is as they can put up comments about the film and give ratings. they can see the Ill Manors video and give responds to how they viewed the film, and give their opinions on the film. This is very helpful as the producers needs to see how the audience view the film and their opinions on the film. In other words, the public's view on the film. 

Now think of how the producers are communicating with the audiences across the 3 platforms?
I think there are differences in the audience gratifications offered across the 3 platform. There are different audience. For example print media is for the older audience as they are more likely to comprehend from print media rather than anything else. E-media is essential to get to a younger audience as they are more likely to get attracted to the internet and things that include the internet. Broadcast is more likely to get to get to a middle-age audience as they are more likely to keep up with radio channel's and programme's.
 Are the producers widening their appeal through their cross platform approach?
I think that they are as can reach different audiences, such a younger audience, middle aged audience, and an older audience. Different usage of platforms are able to reach different audience to increase the public's knowledge about Ill Manors and Ben Drew's work. 

Audience theories you could research and applyThe demographic audience that's being targeted for this film is C1-E due to the violent scenes and the sexual language  This film is mainly targeted for males. The ethnic group that's targeted is black and white as this film would fit both. The psychographic group thats aimed at is reformers, mainstreamers, and  strugglers   This is because this movie demonstrates escapism, security and entertainment.