How are the characters/ stars in the film represented in?

Print Media- 

 This magazine shows some images from behind the scenes. "A lot of people outside this environment don't believe it exists," he continues. "So in the film, rather than glamorise it, I'm trying to say to people this is the true, dark reality. This is what happens. It's not cool. No drug dealer really has the last laugh' In this quote the audience feel that Ben Drew is a genuine person and that he is actually trying to show the real 'dark' side of this. 

Broadcast media- taking the Tedx Lecture as an example Ben Drew is represented as a respectable man. He looks like someone who takes the council kid’s to heart. He talks about how he wants to give council kid a chance. He mentions how they are seem badly due to the media and often described as ‘chavs.’ He comes out in the lecture like a white man who truly takes these kids as an importance to society. This lecture makes him look more mature as he is talking to a slightly older audience.

He talks in way that makes the audience feel that he is  genuinely concerned about these kids. He mentions that the reason why they are the way they are is because they came from 'negative family environments' and that is the reason why they are the way they are. Ben Drew is trying to be a father figure to the kids. 

  http://www.illmanors.com/

E-media- on the website of Ill Manors, Ben Drew is represented slightly differently than the lecture. He seems more like an ambiguous man who wants his work to get recognised. Similarly, he also talks in a manner that makes the audience believe that he takes young teenagers to heart and that he truly cares for them."My reason for making this film is to show that there is a lot we can learn when we know all the facts; when we explain the why – not just the 'what' and 'how' From this quote we can understand that Ben Drew truly wants to show the world that there is more to everything.

Now look at what values and ideologies are communicated within these representation

There are many ideologies represented through the platforms. Ben Drew is represented as having many values such as putting teenager. Ben Drew is represented as having concerns about the future of these kids. He is represented as white man who tries to make this place a better place for council state kids. The audience are able to represent themselves. They are able to put their says and ideas about the film and Ben Drew work as either comments if it's through Facebook or tweets if its through twitter. This gives Ben Drew an opportunity to see what people feel about his work and to see what they think he could do to improve his work. This helps Ben Drew improve and satisfy the audience more and more. This is only possibly done through social networking, which is a very essential method to be used for the promotion of the production. 

Now think of how the film communicates with audiences across the 3 platform? 

The actors and characters are represented differently. The main character is represented as having weaknesses unlike the other character- this shown when he takes the baby out of the train to help the baby. Different characters are represented differently. I think that Ben Drew is trying to reinforce the ideologies and by reinforcing them he is challenging them in a very intelligent manner. He makes the black characters in the film be the ones involved with drugs and having a thug life. Surprisingly, in this film, the white characters are also the drugs dealers with this lifestyle. I think what Ben Drew is trying to say that regardless of skin colour, many people are involved with drugs and have this kind of life style and it is not because of the fact that they are black. This movie challenges the dominant ideologies and shows the 'dark' side of everything. He shows that in the society we live in many people are involved with this lifestyle and its not because of the colour. It is because the society is neglecting the needs of these people.