Who are the key institutions involved in promoting the film and how are they involved? 


The main distributors for Ill Manors include Revolver Entertainment and Benelux film distributors.   Revolver Entertainment is a marketing-lead, all rights film distribution company. Founded in 1997, the company has operations in both London and Los Angeles. Benelux Film Distributors (BFD) is a joint venture of various independent film distributors and markets a wide range of films in Cinemas in the N Netherlands, Belgium and Luxembourg.Ill Manors" was released as the album's lead single on 25 March 2012. The track was premiered by Zane Lowe on BBC Radio 1 on 27 February 2012.
ll Manors was released in the Netherlands on 30 August 2012 by Benelux Film Distributors and was also screened at the Toronto International Film Festival and the Festival do Rio in September 2012. Ill Manors was released on DVD on October 8, 2012, and contains footage that was not broadcast at cinemas. Ill Manors was greenlit for production in 2009 as part of the Film London Microwave scheme. The trailer for Ill Manors was first aired on The Guardian's website on 3 May 2012, whilst the first film poster was first unveiled by Empire magazine's website on 8 May 2012.Digital Spy also unveiled two further promotional posters on 18 May and 7 June 2012. promote the album, Atlantic Records partnered with live stream production company LoveLive to deliver a live stream event of the album launch party to YouTube. This movie was also promoted via viral marketing.  Videos of the trailer and music videos were put on YouTube and the movie was promoted through Facebook and twitter.

How do they use each platform tor each their target audience?

The film is promoted using print media. One of the ways the film is promoted is through bill boards. Bill boards help the film become more known as bill boards are able to reach many people. Another way the film is promoted through print media is using magazines and film reviews. Film reviews either recommend or discourage people from watching the film. If its recommending people to watch the movie, it can increase the amount of people that are attracted to the film and that go and watch it. It is important that the film isn't only promoted through e-media. This is because the are people who do not use the internet, so they need to be informed through print media. Print media can reach far more people. The film is also promoted through broadcast media. This is as its promoted through things such as DVDs, interviews, TV and radio programmes. Ben Drew has attended many interviews and been to many programmes to promote the film. He is increasing the audience's knowledge about the film. The film is also promoted through Broadcast Media. This is through interviews so the audience can increase their knowledge about Ben Drew and his work.  He was invited to many programmes and TV shows, this is all done in order to increase his popularity so the audience would be able to be more aware about his work. 

How do they use technological developments to provide new audience experiences? 
Love Film and Netflix are used to promote the film and to help the audience watch the film at home at their comfort. Social Networking sites such as Facebook and Twitter are used to interact with the audience. It helps to receive feedback about the film and to know the opinion of the audience. The audience can also talk about how they think other productions should be. Networking sites can be very helpful when it comes down to interacting with the audience. It helps increase the audience's knowledge of the film. It helps the production team learn more about what the audience would possibly want to see in future productions. 

Has piracy impacted on the construction/ distribution of the film/DVD? 
Piracy has had a major impact on the film industry for years. Film are recorded illegally then sold for cheap in order to get a profit. I don't think that piracy has impacted on this film in particular. It takes place with Hollywood movies as people are willing to buy it for cheap illegally rather than cheaper films. This is why I personally don't think that this film was particularly effected by piracy. 

Now think of how the institutions behind the film are working across the 3 platform?

Print- Print media is very essential when it comes to attracting adults, who are part of the Ill Manors audience. Most of adults are still attracted to Print Media as they feel like its something they need to take part in. This is why they are more likely to be attracted by print media. 
Broadcasting: Using this platform to reach the audience is an important. I think its very essential and effective. I think that the TV and radio are able to reach the target audience. Men from the age of 18-35 are more likely to watch broadcast and to be attracted by it. They would be interested in broadcast such as the Jonathan Ross Show. 
E-Media-  I think that this platform is also essential. This is because the audience for the film are mainly active on the internet. They are more likely to use the internet far more than any other age group, so promoting the film through e-media is very important as they can see and get attracted to the movie.